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About »OBSERVER«

»OBSERVER« is the market leader in media monitoring and analysis in Austria since 1896.

Ever since it was established in the late 19th century »OBSERVER« is operating internationally.

As a founding member of the international organization of media monitoring companies „Bureaux d‘Extraits de Presse“ (FIBEP), »OBSERVER« constantly strives to improve its unique media intelligence approach with new algorithms and solutions for collecting and understanding media coverage from all channels around the globe.

International Clearing

With a network of 130 partners in more than 60 countries »OBSERVER« gathers media intelligence excellence around the world and is able to deliver a comprehensive global media monitoring. As a clearing agency for partners and clients »OBSERVER« provides a one-stop-shop solution by handling and collecting all international content and streamlining it into one easy accessible formate and tool.

Media Intelligence

Media Intelligence includes the smart processing of media coverage data as well as it’s interpretation and analysis. In this scope »OBSERVER« provides a broad range of sophisticated products – from media monitoring and PR measurement to ad analytics and social listening.

Market Intelligence

Market research and opinion polls allow a closer look into the public perception of published content. Together they form the basic framework for market intelligence. It is »OBSERVER«‘s unique approach to combine media intelligence and market intelligence in order to achieve even more integrated and extensive insights for its clients.

Intelligence Tools

»OBSERVER«‘s  Intelligence Tools combine some of the most advanced instruments within the PR industry in order to facilitate the everyday tasks of communication professionals. These tools not only make work more efficient,  they also help PR experts to save valuable time. Having put together a team of champions »OBSERVER« is providing a wide range of state-of-the-art products – from content management and influencer databases to newsroom solutions and digital asset management.

Use Cases

»OBSERVER« brand intelligence is already applied in a large spectrum of use cases – from PR evaluation, crisis communication, litigation PR, reputation management and brand safety as far as sponsoring analyses, influencer marketing, trend research, product development and business intelligence.

Clients

»OBSERVER« brand intelligence is already applied in a large spectrum of use cases – from PR evaluation, crisis communication, litigation PR, reputation management and brand safety as far as sponsoring analyses, influencer marketing, trend research, product development and business intelligence.

Contact

Our International Department will be happy to advise you and answer all international inquiries.