With a network of 130 partners in more than 60 countries »OBSERVER« gathers media intelligence excellence around the world and is able to deliver comprehensive global media monitoring. As a clearing agency for partners and clients »OBSERVER« provides a one-stop-shop solution by handling and collecting all international content and converting it into an unique easily accessible formate and tool.
Media Intelligence includes the smart processing of media coverage data as well as their interpretation and analysis. In this scope »OBSERVER« provides a broad range of sophisticated products – from media monitoring and PR measurement to ad analytics and social listening.
Market research and opinion polls allow a closer look into the public perception of published content. Together they form the basic framework for market intelligence. It is »OBSERVER«‘s unique approach to combine both media and market intelligence in order to achieve even more integrated and extensive insights for its clients.
»OBSERVER«‘s Intelligence Tools combine some of the most advanced instruments in the PR industry in order to facilitate the everyday tasks of communication professionals. These tools not only make work more efficient, they also help PR experts saving valuable time. With a team of champions »OBSERVER« provides a wide range of state-of-the-art products and services – from content management and influencer databases to newsroom solutions and digital asset management.
»OBSERVER« brand intelligence is already applied in a large spectrum of use cases – from PR evaluation, crisis communication, litigation PR, reputation management and brand safety to sponsoring analyses, influencer marketing, trend research, product development and business intelligence.
More than 800 clients trust »OBSERVER«‘s expertise in brand intelligence – among them agencies, banks and insurance companies, educational institutions, healthcare, the financial market, associations, NPOs, consumer goods and trade, public administration, political institutions, the pharmaceutical industry, leisure and sports as well as tourism, travel and many more.